What is a Web Traffic Map?
A web traffic map is a simple, useful one-page deliverable for communicating and exposing the problem areas of a website. It visualises the management summary of your websites performance.
Analyse the data of your website
We analyse your web data and derive conclusions, focusing on the User Experience but taking into account the user and business goals and the web analytics implementation. Essentially, web analysis is carried out to investigate the main problem areas of your website. Of course, the main condition is that a web analytics tool (e.g. Omniture, WebTrends, Google Analytics, etc.) is installed on your website and the web data is made available.
Why use a Web Traffic Map?
The web traffic map is a great communication tool. It allows you to present the main findings of web analysis to the rest of the team and encourage discussion about the performance of the website. Instead of “traditional” web analytics that are often long reports that can contain too much text, tables, graphs and charts; a web traffic map can present the main conclusions in a compelling way.
Deliverables
- Once the web analysis is carried out, the main insights and conclusions are condensed into a one-page overview.
- The deliverable is an A3 poster and is usually presented in an interactive session with the client.
Contact us
For more information please get in touch.