User Research

What is it that the user benefits from? What are the users’ needs and wishes? What do they currently use to complete this task? Who exactly are using my products today and what are they missing?

Doing research into the behaviour and motivation of your users will answer these questions. It will also validate existing assumptions about your users and can create new insights.

• Who are my users?


• What are their goals?


• What is the context of use?

With a better understanding of your users, it’s easier to develop products that meet their real demands. Doing user research will enable you to get to a clear picture of your users. Various methods can be used to gather valuable data:

• Observations


• Web analytics


• Interviews


• Usability testing