12 Sep 2010, by Jacco Nieuwland
Last week (8 Sept), Google rolled out Google Instant. It introduces a new way of searching. Instead of entering a full search term and hitting the 'search' (or 'I feel lucky') button to find results for your query, Google instant will do two things while you type: suggest terms you're looking for, and fetch results based on that suggestion. How does this new functionality impact the user? And, does this affect the businesses that are dependent on being found through Google? Find out our initial thoughts on this.