This presentation was delivered at the EuroIA 2009 in Copenhagen. It incorporates new examples and lessons learned since their presentation on the same subject given at the User Research BoF of Chi Netherlands.
Drawing from their experience of combining Web Analytics and User Research over the years, Adam Cox and Martijn Klompenhouwer illustrated several practical examples of how this combined approach works and why you should be doing it too. After a short introduction of the individual methods, they demonstrated their approach by showcasing specific projects with a presentational style that was both visual and conversational.
Note: The slides published in Slideshare have been edited; all images have been removed to avoid any possible copyright issues.
Combining Methods: Web Analytics and User Research
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If you want to learn more on the benefits of combining methods or how to start using Web Analytics in your User Research projects yourself, please contact us. Also, we are happy to give this presentation to your team, company, community or educational establishment.
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