The User Research BoF of Chi Netherlands organized a presentation evening around the theme 'What can we learn from the big numbers'. In Pakhuis de Zwijger Adam Cox and Martijn Klompenhouwer gave a presentation on the topic of combining Web Analytics with User Research methods.
After a short introduction into the field of Web Analytics, a series of case examples were presented that illustrated the benefits of combining methods. using real life cases it was shown how Web Analytics can be used to validate User Research findings, or how User Research could help interpret Web Analytics data.
After a series of cases were explained, some of the lessons learned were discussed with the attendants. The main message of the presentation was that combining qualitative and quantitative research methods creates a powerful tool. A tool that every User Researcher should be able to use to give even more power to their findings.
