After presenting on combining methods at the EuroIA in 2009 and the UPA in 2010 , Adam Cox and Martijn Klompenhouwer again showed the benefits of combining two separate methods. This time they delivered their presentation at the eMetrics Marketing Optimization Summit in Stockholm Sweden. Instead of explaining the benefits of Web Analytics to a User Experience audience, they told their story to marketing managers, web analysts and business intelligence experts.
During the presentation the benefits of combining methods was illustrated by several practical examples of how a combined approach helps both the web Analyst and the user researcher.
Our presentation
A handout with the key take-aways was made available. If you've missed it, you can download the handout (PDF link) here...
Did you like our presentation? View more presentations from User Intelligence on Slidehare.
For more information
If you want to learn more on the benefits of combining methods or how to use Web Analytics or User Research in projects, please contact us.
Also, we are happy to give our presentation to your team, company, community or educational establishment: "We have a good story to tell and we want you to hear it!"
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