Adam Cox, Martijn Klompenhouwer
After presenting on combining methods at the EuroIA in 2009, Adam Cox and Martijn Klompenhouwer again showed the benefits of combining two separate sources. They delivered their presentation at the yearly Usability Professional Association conference in Munich (UPA2010). This time they focused on how to use Web Analytics in the preparation and execution of usability testing.
Drawing from their experience of combining Web Analytics and User Research over the years, they illustrated several practical examples of how this combined approach works when it comes to user testing. After a short introduction of the individual methods, they demonstrated this approach by showcasing specific usability testing projects with a presentational style that was both visual and conversational.
Our presentation
At the end of the presentation, there was a handout available with the key take aways. If you've missed it, you can download the handout here...
Did you like our presentation? View more presentations from User Intelligence on Slidehare.
For more information
If you want to learn more on the benefits of combining methods or how to start using Web Analytics in your User Research projects yourself, please contact us. Also, we are happy to give this presentation to your team, company, community or educational establishment.
"We have a good story to tell and we want you to hear it!"
Adam Cox
cox
userintelligence [dot] com
Martijn Klompenhouwer
klompenhouweruserintelligence [dot] com
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