Heineken’s new public website went live at the beginning of July. Not only is it easy to find bars and cafes in the Netherlands by using the “kroegenzoeker” on the website, but music and sport lovers can also find a wealth of up-to-date information on upcoming events.
Heineken.nl offers a complete calendar of the most popular clubs, bars, sports and music events. All the information about these events and locations can be found easily in the “agenda”. You can also buy tickets, CD’s and DVD’s here. Heineken.nl will keep you updated on the latest news about these topics. Furthermore, as a member of the website you will get Heineken e-offers that can be anything from a meet&greet with your favourite artist to great offers on CD’s or VIP-tickets to exclusive parties.
User Intelligence supported Qi with the interaction design. Heineken.nl was developed by Virtual Affairs and many partners were found for the calendar information and the music offers. Heineken.nl now has the potential to become an important source of information about concerts and events in the Netherlands.